SEO, Web & Business Design Glossary
Sometimes vocabulary can stand between you and your best decisions...
- Ad Networks: Advertising Networks
- Autoresponder: A way of automatically sending a series of emails to people that give you permission
- Competition Analysis
- Email List A list of interested parties email addresses (and mail if you can get them) Segmented by role/need/interest
- Email Service
- IA, Information Architecture: Structure of site
- LinkS / Hyperlink / Linking: Hyper links the when clicked on go to another page / site
- Keyword Analysis
- Look and Feel
- Navigation
- Pay Per Click Advertising
- Optimization
- ROI / Return on Investment: a ratio of the cost to produce to revenue
- SEO / Search Engine Optimization (traffic): A method of research, website code, and linking that increases search engine rankings
- SEO Copywriting
- Shopping Cart
- UI / User Interface: The way that a site works. Site Navigation
- Usability
- Web Design
- Wireframe Layout with no look and feel Proof of concept for IA